How Web videos dismantled Joe Lieberman.
By John Dickerson Posted Monday, Aug. 7, 2006, at 1:17 PM ET
T he Lieberman-Lamont race will be the most over read political battle of this cycle. But why wait for the outcome to over read the results? Regardless of who wins the election Tuesday, Lamont's forces have proved one lesson of campaigns in the digital age: Content is king. Throughout the contest, the challenger's supporters produced and circulated a steady stream of videos that were witty, powerful, and in a way became the fulcrum of the campaign.
Political strategists in both parties have tried to find ways to use technology to keep voters engaged in campaigns through long stretches, but their efforts to date have been pretty lame. They put a few balloons on a Web site and allow people to send form letters to the editor, buy Democracy Bonds, and post on a sterile message board. The Lamont forces have now shown the better way. Read More